Okay, adjusting our practices I have come up with my top 5 Link Building Principles that we use everyday when building links for our Web sites.

1. Match the titles of your link text to that of the page you are linking to. Review the sites you are linking to and see what is listed in their title text. Include some of the keyword phrases that they use in their title with your link text.

2. Vary your link text – avoid patterns. When adding your site to other Web sites submit variations of link text so all your incoming link text is not the same.

3. Get links from high Page Rank pages Page Rank is becoming a not so important tool but we still use it when looking for industry related Web sites to link to.

4. Submit your site to Industry Related Directories

5. Create a Squiddo page for your main keyword phrase

To get a top ranking for a keyword phrase on Google and the other search engines, your web page should have that exact keyword phrase on the page itself PLUS it must have good links pointing at the URL (your web page).

If no links point to that URL – Google will assume it is a page with little or no value.

Taking this a step further – links are BEST when they have GOOD KEYWORDS in the LINK TEXT.

LINK TEXT : the text that is found within the LINK pointing at your web page.

A banner or image link is better than a poke in the eye with a sharp stick, but even better is a good text link.

When they see a text link with your keywords in the link text – it helps them to decide how they will rank you when people search for that keyword phrase.

Putting the right words on your web pages pages is a step in the right direction, but if Google NEVER sees any of those words in LINK TEXT, either on your site or as linked on other sites, there is very little chance they will rank you on top for any of those keywords.

The solution is to to find out what PHRASES and keywords are on your pages and do your best to get links to your page with the exact words.

HOT TIP: Use the AUKDAT Keyword Density Analyzer Tool to find out what single, 2 word and 3 word phrases appear on your web page. Simply enter a URL and AUKDAT will tell you the words that are on your page (and also show you which words could appear MORE OFTEN! ie if a KEYWORD PHRASE appears more than 2 times it is more likely to bring you traffic).

Each time Google sees a word it will start to give your reputation a boost for that – it spills over to other word combinations too…

Example:

Free Web Traffic

If you have a few links with that phrase on pages that are indexed – Google will start giving you JUICE for not only that exact phrase but also for other phrases that have either

free or web or traffic

So every time a link has some of your words in it – Google will start giving you juice for the phrase and the words – tons of possible combinations will also get juice.

This is very complex and can be discussed at length… but the basic core concept is – if you want your web page to rank for a lot of keywords – make sure you have at least a few good links using those words pointing at your page!

One page can get top rankings for hundreds or even thousands of keyword combinations BUT that said – if you DILUTE the value of the PRIMARY PHRASE too much – that primary phrase will slip. So be careful to always your your most important keywords in the limelight.

What is a good linking strategy? I suggest you decide on your primary keyword phrases for each web page – 3 to 5 phrases are generally enough to target with emphasis.

Get a few links for each those primary phrases from other web sites than your own and then wait and see if your keywords rank on top and bring traffic – if they do rank and start to bring you traffic – focus on those exact phrases that bring you visitors so you can push them up to the top of the rankings.

Just make sure you have some variety in your link text so that you don’t have patterns showing it may not be NATURAL.

In the real world popular web pages have links with text that has LOTS of variety and even BAD LINK TEXT – because people who link to your page because they like it don’t always have GOOD SEO in mind – so the most popular pages on the web will naturally have a large variety of links pointing at it – not just a handful of keywords repeated over and over with no variations – that is not natural!

You need to be careful that when you read helpful tips such as those I am giving you that you don’t take them too literal. You need to see the nuances that are needed. Try not to be a robot and machine. Think a little and make your link text like that of real world successful web pages.

When you start promoting your web page with text links it is easy. A few links will not reveal patterns.

When they see only a few links, even with the same link text – they can’t tell it is an un-natural pattern – but if you HAMMER IT and get lots of links with those few exact keyword phrases – it will quickly become more obvious with the more exact links you get.

Because in the real world NO ONE PAGE gets 100 of 100 links with the same link text… it just does not happen.

Now, I know there are a few people thinking they are screwed…. it’s too difficult to keep track of the keywords… I suggest the following.

Start off slow. Build a nice web page and get a few good links pointing at it to start with a few phrases. Then work on other new pages and wait for your statistics to tell you which keyword phrases are bringing you traffic. These will be the core phrases you want to work on improving your rankings.

If you find a keyword phrase is bringing you traffic and it is NOT number one – simply get a few more links with those keywords and try to push it up the page! It’s easy!

You can do this for any phrase which is sending you traffic. Just keep in mind there is a possibility that when you have new text links out there with different words and combinations – it may harm some of your primary rankings. Often it won’t, but if you use some words too often Google will think your page is about those words and it can hurt your reputation for other words.

Don’t worry about this too much – just avoid having ONE PHRASE linked too often – when they see it the first few times they will most likely rank you on top – just chill – don’t link too much – if they see TOO MANY LINKS TOO FAST and not enough variety they will assume you are trying to pull a fast one on them.

An alarm will go off and you may get penalized.

The solution is to go slow and try to be natural. Just have some variety and don’t hammer any one phrase too much.

Never more than 75or 80% of your total links should have the same phrase. And always have a handful of phrases with variations. Add an extra word or two to your main phrase. This will help your main phrase get juice and at the same time show them variety.

This article was written by Article Marketer, Mike Liebner from Article Underground.

Search Engine is a tool for searching any information on the Internet by topic. Search Engines are built to help the Internet searchers. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it. The search engines are not humans. Search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. Search Engines Google, MSN, Yahoo!, Alexa

perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving. This is very important to be aware of “How do Search Engines know a website’s standard and its relevance with searched keywords or keypharase?” What are the steps you should follow for a complete SEO to improve your website’s rankings? Complete SEO (Search Engine Optimization) work is covered in two factors –

(i) An effective On-page optimization

(ii) Off-page optimization

On-Page Optimization

1. Define your Business

The first step in any business starts with analysis. Determine what kind of services your website is to provide and what kind of audience you want for your website?

2. No Need to Purchase a New Domain

Google places your sites in “Sandbox” until it gets mature to be included in search engines. Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition. Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!. If you already have a good domain name don’t try to purchase a new one, as some search engines look for the age of the website as a ranking factor.

3. Choosing your Domain Name

If you are planning for a new website, try to get a domain name with keywords included. If you target regional customers, you can have your domain based on the region.

4. Make your Website look Clean & Simple

Now you have a domain name and you know whom you want to target. Website design is the key factor which keeps your visitor to stay for a while in your website and navigate your services. Make sure your website design has a good feel & look, clean and simple.

5. Evaluate your Website

If you have an existing website, and now you want to do SEO for it, then evaluate your website: Navigation structure – think in a visitor’s point of view – Can someone navigate and reach the product/services they are looking for? Make your navigation user friendly, no visitor should leave your website due to confused navigation. Check for W3 compatibility of your website. Check for any broken links in your website and fix if any. Your website should load fast so that it doesn’t check on your visitors’ patience.

6. Observe your competitor

Find your competitor websites. Analyze and gain knowledge on their tactics, the keywords they use, the techniques applied. With the help of this analysis you will learn what is working and what is not working, which will help in your SEO process.

7. Research on Keywords

Keywords is one of the main factor of on page optimization. List the Keywords your target audience would search for and the ones used by your competitors. Make use of keyword research tools like Overture to know more on your related search terms. Now refine your list and make your final list of target keywords.

8. Search Engine Friendly Sitemap

Sitemap is very useful for visitors and search engines both. A well structured search engine friendly sitemap can help Search Engines to index all your pages. With good anchor text for your navigation links you can improve your rankings

9. Title Should be Attractive

Why is your web page title so important? The web page title is displayed in SERPs (Search Engine Results Pages) which in turn help in attracting your visitors. Web searchers do their search with a term and look for titles in the result pages that best fit their search. Hence make your title attractive, with targeted keywords included. Try to incorporate related keywords too. For example you target for Montessori School, you can write title as ‘Montessori School, the Preschool for your Children’. (in this way you add 2 related terms).

10.Meta Description Tag

Description tag is also displayed in snippets of any SERPs. This description helps to motivate searchers to visit your website. Make an effective and optimized description tag. Snippets are also taken from surrounding text of the searched keyword. You may need to edit your content a little to make your description look good.

11.Meta Keyword Tag

Though there is saying that Search Engines like Google doesn’t look for Meta keyword tag, there are some smaller search engines, which still follow the conventional way and spider the keywords tag. So there is no harm in making of the Meta keyword tags. Your meta keyword should contain keywords that appears in your body text.

12.Have Robot tags

If you don’t want any of your files of your website to be indexed, say an image or a text file, you can write your robot file insisting the search engines not to crawl those pages.

13.Tags for images, Flash files

As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories. Search engines cannot read images; instead it indexes the alt tag given for any image and assumes it as the description for the image. This alt tag is not so important by Search Engines, as many spammers try to put irrelevant alt tag for the images to improve their rankings. However for an image link with a proper alt tag (keywords included) will work as great internal anchor link. Its better to avoid including flash files into your website. But under compelling circumstances, you can try adding keyword rich text somewhere in your file, since Search Engines like Google can index the text part of flash files.

14.H1 & H2 heading format

Though no one is sure on whether this helps in rankings, try applying the header options, as this practice is good for any web development

15.Improve Keyword Prominence, Density & Proximity

Keyword prominence will increase if you have your keyword at the beginning of text part of your webpage. Keyword density refers to the ratio (percentage) of keywords contained within the total text content of the page. Keyword proximity refers to the closeness between two or more keywords. And this is yet another factor which has not much proven records but still exist in SEO practice.

16.Make Content look rich

As many SEO experts say content is the king. Optimized content with keywords included, along with other SEO factors working well the website can rank well in Search Engines

17.Keyword Rich Anchor Text

Anchor text for both internal links and external links is powerful element for Search Engine rankings. You can notice websites which doesn’t have the keyword in their web pages rank well which is all because of their anchor text of their inbound links. Here a good article on Link Anchor Text and Search Engine Optimization to understand the importance of anchor text in Search Engine Optimization.

18.PDF files on SERPs

PDF file is a good source for keyword rich content. Most Search Engines can read & index PDF files and a few search engines shows PDF files in SERPs too. Make sure you have a good title and file name for your PDF file Have a look Google guidelines for Webmasters

Off-Page Optimization

Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Why Search Engines give so much of importance for inbound links? It is easy for any website owner to optimize their website with good content, navigation, title, etc. But does that mean it’s a good website and people would love to check it out?

Search Engines try to know and evaluate the standard of a website through many factors and the most significant of them is incoming/inbound links. When a website receives inbound links from related & standard websites, it obviously means that it is worth looking at. Search Engines learn about your website through inbound links and to be precise it’s through anchor text. So natural linking with different & targeted keyword rich anchor text works great for any website. Here are a few ways to increase your inbound links/ backlinks.

1. Search Engines

Submit your website manually to search engines including regional search engines.

2. Directories

There are many directories available online for free submission. Submit your website into the category that best fits your services, most importantly with good anchor text. Try submitting in your own regional directories to improve your local business.

3. Forums

Participate in your industry related forums & discussion boards. Post your comments, thoughts and also provide a link to your website (without spam).

4. Blogs

Having your own official blog helps to post your company’s updates, product release, etc., and also inbound links. There are directories for submitting blogs. Submit your blog with proper keyword tags which helps in your blog listing.

5. Articles

Write keyword & content rich articles on your own and post in article junctions available online. There are article junctions which accept articles in HTML format, so you can include your links with good anchor text. Write fresh articles on your topic, post and see your traffic increasing.

6. Press Releases

You can post Press Releases, which also works like Article junctions & directories; however it should look more like a Press Release and not like an article.

7. Bookmarks

Social book marking – it serves two purposes: It gets you incoming links and it popularizes your website in your community. Make sure you put keyword rich tags for your bookmarks.

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